Check out the 5 creative techniques to come up with your next Domain Name.
In today’s world, a domain name is often one of the first points of contact with a product, company, or brand. A catchy domain name is so much more than just your online address. It can affect your image and massively increase interest in your brand, as well as drive more traffic to your website. But coming up with a great name isn’t as easy as it used to be, especially if your mind is set on a classic .COM domain name, it seems almost impossible to find a memorable name that is also easy to find and fits your business plan.
First thing’s First
As of October 2019, over 1.7 billion domain names have already been registered. .COM is by far the most popular top-level domain (TLD) out there, consisting of almost 50% of all domain names, but country code top-level domains (ccTLDs) and new generic TLDs like .NEW, .BEST, or .LAW are picking up the pace. With so many different domain extensions to choose from, you should not limit yourself to only one option. Besides the fact that lots of domain names are still available, gTLDs and ccTLDs also offers you the possibility to create a distinctive domain name that communicates your location or the main purpose of your website before the visitor even puts your address into the browser.
Before we start, let us briefly point out why choosing the right domain name is one of the most important steps in establishing a business and the brand that surrounds it: your domain name is your identity on the web and coming up with a genius idea requires a great deal of effort. If you are willing to put in some time, we have good news for you: the techniques below will help you hunt down the best domain name for your needs while attracting as many website visitors as possible.
Your journey begins with the right amount of brainstorming, thorough research, and learning what domains are still available. To not get caught up trying to find the perfect name, you should encourage family, friends, or maybe even your staff to help and think outside the box.
Write down everything that comes to mind and seems relevant. First and foremost, your domain name should reflect the intentions you have with your future website. You also want to make sure people can remember your domain name easily and type it accurately.
Complicated names are harder to remember and can be a challenge for your visitors to spell correctly. With all that in mind, you can move on to our tips on how to come up with the perfect domain name.
Most guides will tell you to go for a short and simple domain name. This is absolutely correct, but sometimes a longer and more descriptive domain name can be beneficial. A great example is protectmotherearth.com. Instead of shortening the name, the owners of the domain name created a phrase related to the business. It acts as an alternative to having your company name as your domain name. This way it creates visual imagery while being meaningful as well as memorable, and the call-to-action tagline drives additional traffic to your site.
Why not combine two words to make one new one? This technique is called a portmanteau, and it can help you not only create a unique business name, but moreover, a domain name that is very likely available to register. Well-known companies like Groupon (group and coupon) or whole industries like Bollywood films ( Bombay and Hollywood) originated by throwing two words together to get the best of both. Think about words that describe your business, and if you can’t come up with a satisfying result yourself, you can use an online word combiner.
If you already have an established brand or are set on a certain name, chances are your domain name is taken by now. In this case, you could use an add-on. Let’s say you own a car repair shop called “Auto Garage,” but autogarage.com is already registered. You could try combinations with words like my (MYautogarage.com), your (YOURautogarage.com), or online (ONLINEautogarage.com). If you work mainly on German cars, you could also use German elements in your name. Instead of THEautogarage.com, you could call it DIEautogarage.com for a unique German twist.
The following add-ons words that you can use alongside your domain name if not available –
Modify Your Name
Free online modifier tools like NameStudio are here to help you find a domain name by adding an extra word or two to it. You can enter your business idea including benefits, products, values, and much more. The programs automatically generate a list of options for you to choose from. It can also help to enhance your domain name with a keyword, which can make it easier for prospective customers to find you and bump up your Google search results at the same time. A great example is Bliss, a skincare company. They simply added a word to their brand name and came up with blissword.com as their domain name.
Target your Area
No matter if you are running a small business or share your experiences on a private blog, you can target your local audience by choosing one of the ccTLDs or new gTLDs. Deciding for a country-code domain builds trust while catering to the users’ interests. A ccTLD is a signal you can send to your audience as well as to a search engine that the content focuses on a specific territory. Also, major cities like New York City (.NYC), Berlin (.BERLIN), or Tokyo (.TOKYO) offer their own domain extensions as well. 101domain offers the biggest selection on ccTLDs and gTLDs in the industry.
If your city does not have a domain extension yet, do not get frustrated. New domain name extensions continue to enter the market.
Keep in mind that some domain names could also have a negative impact on your image and should be avoided at any cost. Stay away from words that can be spelled in multiple ways (like barbeque/barbecue) or slang words. Both can lead to problems finding your website. Numbers can have the same impact as well as hyphens. People who only hear about your website address instead of reading it will not know if you are using a number ( i.e “10”) or if it is spelled out (i.e. “ten”). On the other hand, misspellings could be seen as a phishing attempt or malware site rather than a legit business website. Last but not least, to avoid problems, make sure the name you have selected isn’t trademarked or copyrighted.
Date Source: https://www.internetlivestats.com