Your law firm needs a website. Without one, you won’t get the clients you want. Law firms need new clients all the time to stay relevant, and your site reveals what you can offer potential customers.
SEO for lawyers makes your site better. If you don’t know this concept, we’ll discuss it now.
What is SEO?
SEO, or search engine optimization, first appeared when the 20th century became the 21st. SEO means altering websites so that they appear at the top for certain Google searches.
To get the best results for your law firm’s website, you must implement SEO for lawyers. That means hiring an individual or team that knows SEO best practices. However, these change as the years pass, so you also need someone who’s up-to-date.
What Are Some Basic SEO Principals?
When you optimize your site, you need to come up with keywords and keyword phrases about your industry or niche. You can easily imagine those keywords for law firms. When someone types in “the best lawyers near me” in your geographic region, your site must pop up if you want that client.
You can also install inbound and outbound site links. Inbound hyperlinks direct someone elsewhere, but they remain within your site. An outbound link sends them off the site entirely. You might not like a person leaving your site, but outbound links help your site ranking, just like inbound ones.
The Google algorithm likes original visual content like pictures and videos. You can’t use stock photos on your site. You must utilize professional-quality pictures you take yourself.
Without SEO Best Practices, You Won’t Get New Clients
Without learning about SEO and using it, your law firm’s site won’t see much traffic. Law firms always compete, and you surely have others in your area offering similar services.
Having an SEO expert on staff who can do constant website work makes sense. You can also hire a company that does this if you do not want ongoing, full-time SEO staff members on your payroll.
Either way, they can constantly modify your site. SEO continues evolving, so they must keep up with it. If they don’t, you’ll fall behind, and you’ll lose valuable business.
What Do You Need from an SEO Firm?
SEO firms or agencies compete, just like law firms. You might find several online that seem viable. How can you choose the right one?
You can look at their site and see where it ranks when you type in “the best SEO agencies” or anything like that. An SEO agency should know how to promote its own website. That’s one obvious way it should stand out.
You can also look at their prices. You probably have a limited marketing budget, so you need a company that charges what you’ll willingly pay.
You can contact them and see how they respond when you tell them your needs. If they seem polite and knowledgeable, you can move forward.