Idea Cellular until now has launched low end smartphones with basic features but understanding the need of customers for better smartphones, Idea has come up with Ivory smartphone in India. Interestingly this will be the first smartphone by the company to come with Android 4.0 Ice Cream Sandwich OS pre-installed on the device. It will be interesting to see how it goes in the market as Samsung Galaxy Y Duos is substantial competitor at this price range. This will be a strong competitor to Samsung Galaxy Pocket Plus smartphone.Idea Ivory 3G

Idea Ivory

Featuring similar specifications as that of Idea AURUS launched three months back, Idea Ivory is another dual SIM smartphone powered with Android OS. Good thing is that it includes 1 Ghz single core processor along with 512 MB RAM taking care of the processing unit. It has 3.5 inches touchscreen display with 800 x 480 pixels resolution and comes with 2 mega pixel camera on the rear side.

Remaining specifications are kept one and the same as that of earlier devices like 4 GB internal memory, 32 GB micro SD card slot support, 3G, Bluetooth, Wi Fi, Wi Fi tether, aGPS and 1300 mAh battery.

Idea Ivory has the following specifications & features –

  • 3.5” capacitive touchscreen display - Good
  • 1 Ghz single core processor - Average
  • 512 MB RAM - Average
  • GSM + GSM dual SIM support - Good
  • 2 mega pixel rear side camera - Average
  • 4 GB internal memory – Good
  • 1300 mAh battery - Average
  • 32 Gb micro SD card support – OK
  • Bluetooth, Wi Fi, aGPS

Idea Ivory will be available in Black and White color variant priced at Rs 7390. You can find it across various retailers and distributors across India. Some interesting stuff when you purchase or migrate to Idea network as with recharge of Rs 261 you get 1 GB of data per month for first three months and three months free access to Idea TV. Isn’t that Rs 753 discount on the device?