Micromax is #1 Indian smartphone vendor thanks to over whelming sales of  Canvas A110, Canvas HD phone in India. Also Micromax A115 Canvas 3D is available at Rs 9,999 and Canvas Viva A72 is just another budget friendly device.Micromax A72 Canvas Viva

Quick Jump: Display | Processor | Battery Life | Software | Camera | Storage | Conclusion

Micromax Canvas Viva A72

Micromax Canvas Viva A72 is the budget version of A100 first generation Canvas phone by Micromax which eventually failed to make any impact. So Canvas Viva is a refurbished version of Canvas A100 phone. Keep in mind that Micromax has designed Canvas Viva a72 keeping the budget in check. So we have put up our view keeping in mind the price range.Micromax Canvas Viva A72

Display Screen
Alright following with Canvas 2 A110, Canvas HD & Canvas 3D phone, it sports 5 inches capacitive touchscreen display with five point multi-touch and pinch to zoom support. Display adopted here will provide WVGA 480 x 800 pixels resolution unlike Canvas HD which provides 720p HD resolution. So a mediocre display screen, nothing special as its kept simple by Micromax.

Processing Unit
Micromax has powered Canvas Viva A72 phone with 1 GHz processor and someone refers to just processor without mentioning dual core or quad core it means single core by default. And 256 MB RAM clearly suggests that smartphone is certainly made to be the cheapest phablet phone in India.Micromax Canvas Viva A72

Since Micromax has made up mind to come up with cheapest phablet and after reduction in display and processor unit, OS has also been reduced to Android 2.3 Gingerbread OS. That's not bad at all considering Gingerbread is still on 40 % of Android phones.

Basic + Front Camera
It has 3 mega pixel as the primary camera providing video recording and image capturing capabilities. Some of the features added to camera are Zoom Level - 4x, multi-shot mode, night mode. The secondary 0.3 mega pixel camera is essential while you need Skype video calling, Hangout at Google. If you happen to check out A89 Ninja phone by Micromax because the same camera is adopted here.

Internal + External Storage
No doubt about Micro SD card slot presence and that has been the success formula for India phones manufacturers. Yes, micro SD card is supported up to 32 GB in size but make sure that you buy a good micro SD card rather than a cheap one for Canvas Viva A72. Internal storage is limited to just 110 MB which easily consumed by pre-installed apps. So micro SD card is mandatory add-on here.

Battery Life
Micromax has pumped Canvas Viva 72 with 2,000 mAh Lithium-ion battery which provides 7 hours of talk time on 2G network or 280 hours of standby time. So atleast in battery life Micromax has compromised, that's good to see. That’s just a standard comparative measure but you will have to charge your phone overnight if you buy this handset.

Moreover its not a 3G phone but includes basic functions like Bluetooth 3.0, Wi-Fi 802.11 b/g, micro USB, 3.5mm audio jack, FM Radio.

To sum it up, Micromax A72 Canvas Viva has following specifications –

  • 5-inch (480 x 800 Pixels) capacitive touch screen display
  • 1 GHz processor
  • 256 MB RAM
  • Dual SIM (GSM + GSM) with Dual Standby
  • Android 2.3 Gingerbread OS
  • 10.6 mm thick and weighs 186 grams
  • 3 mega pixel rear camera
  • 0.3 MP front-facing camera
  • 3.5mm audio jack, FM Radio
  • 2G (EDGE), Bluetooth 3.0, Wi-Fi 802.11 b/g, micro USB
  • 110 MB internal memory
  • 16 GB expandable memory with microSD
  • 2000 mAh battery

Its available for purchase via Snapdeal and Indiaplaza, Flipkart at Rs 6999. The Micromax 2013 lineup includes A91 Ninja, A89 Ninja, A54 Ninja, Micromax A35 Bolt. Upcoming phones like Canvas 3D, Canvas A116, Canvas A120 Canvas Pro HD & tablet PC lineup includes Funbook P600 3G Android tablet & few others.

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