BlackBerry, a Canadian smartphone firm has awarded Delhi-based Optiemus Infracom exclusive rights to operate in South-East Asia on behalf of them. Through this brand licensing agreement, Optiemus will be manufacturing, selling and providing customer support for BlackBerry handsets in India, Sri Lanka, Bangladesh, and Nepal.
With this regional deal, BlackBerry has now achieved full global coverage to sell smartphones. Just a couple of months back, they had a similar deal with PT BlackBerry Merah Putih for operations in Indonesia and TCL Communication for the worldwide license.
This joint venture between BlackBerry and Optiemus will support ‘Make in India‘ initiative to develop, manufacture and promote locally sources products. This mutual deal is valid for 10 years. Interestingly, through a deal in November last year, Optiemus holds rights to distribute and sell DTEK50 and DTEK60 smartphones. These devices are priced at ₹ 21,990 and ₹ 46,990 in India respectively. DTEK50 comes with 5.2 inches full HD scratch-resistant glass display, while DTEK60 has 5.5 inch Quad HD AMOLED display with scratch-resistant glass on top. Both smartphones run on Android 6.0 Marshmallow out of the box and are expected to get Android 7.0.1 Nougat update.
BlackBerry still holds full control over the development of its secure Android software and applications. But Optiemus will have full access to the BlackBerry experience, including BlackBerry’s Android secure software for production of new devices in India. This means that all the monthly Android security updates will be delivered by the Canadian handset maker.
India is the second most populated country in the world with more than 1.3 billion peoples. Combined with Sri Lanks, Nepal and Bangladesh, BlackBerry aims to reach 3 billion people in this part of the world.