SEO Mobile First Indexing and How It Works For SEO Long Term

SEO Mobile First Indexing

Here we talk about SEO Mobile First Indexing and how it works for SEO Long Term & reasons why should implement it.

Mobile first indexing has become a topic of interest for many people as Google is continuing to make the web a more mobile-friendly place, which reflects user trends and behaviors. The problem is that not everyone understands what this means for businesses. Is there anything that you have to change? Let’s take a look at what mobile indexing is and how it works long-term for your SEO efforts.

What Is Mobile-First Indexing and How Does It Work?

Mobile-first indexing is what it sounds like. It means Google will index your website’s mobile version first as a baseline to start determining your ranking. It’s named mobile first because the mobile version is the first element of a website to be indexed.

If your website doesn’t have a version that’s mobile-friendly for users, then your desktop version will be the starting point. However, indexing the desktop version may negatively impact your site’s rankings. This is why mobile versions of websites have the potential to increase your rankings faster long term.

How Does It Affect SEO and Ranking?

The effect of mobile-first indexing on your ranking and SEO is only a problem if you feature different pages that are separate from the desktop version of your website and your mobile version. Sites that are the same on both website and mobile versions of a website aren’t affected because the only thing that changes is how it adapts to the screen size.

For websites that use separate pages for the two versions, these are some of the ways it can impact your search rankings:

  • There’s a lack of metadata for your mobile pages.
  • There’s a lack of structured data for mobile pages.
  • You have different content on your desktop and mobile version of the same page.
  • The mobile version isn’t verified correctly in the Search Console.
  • Mobile pages are optimized poorly for mobile.
  • Link profiles may be weaker when pointing towards your mobile page.

These problems are generally because your mobile version is poorly optimized. If you optimize your mobile version, the risk of affecting your ranking and SEO is minimized greatly.

How To Optimize For Mobile First Indexing

Here is how you can optimize your site for Google Mobile First indexing –

  • Improve Website Speed

The first way to help optimize for mobile-first indexing is by improving your website speed. There are several tools like Google PageSpeed Insights, GTMetrix, and Pingdom to test your website speed.

This can be done by:

  • Minimizing the amount of heavy media that needs to be loaded, like videos, gifs, images, etc.
  • Reducing pop-ups that come up when people visit your website.
  • Reducing Javascript that may be long and bulky.
  • Maintain a clean look and coding.

Also, to improve the site’s performance in regions where there is slow Internet connectivity, Google has introduced Accelerated Mobile Pages (AMP) and you can use the AMP WordPress Plugin if your site is running on WordPress CMS.

  1. Manage Content Better Across All Areas

Content is important on any website. However, if you have separate content on both your desktop and your mobile version, there may be a problem.

Here’s how to manage your content better:

  • Try to keep content consistent across both versions of your website.
  • Consider the size of your content on your mobile version – is it user-friendly to read?
  • Use drop-down and accordion-type menus to help get your content across more easily.
  • Reduce the amount of information needed at the checkout.
  1. Create Better Navigation Points

Navigation is key when it comes to mobile versions of a website. Make sure your navigation points are easy to find and press, and are marked.

Navigation that delves too deep into your website to find something can also be problematic.

Instead, work on only having tiers that are about 3 clicks deep – main, subpage, product page.

  1. Improve Your Link Profile

Your backlink profile can help you when trying to optimize and rank. Using link-building agencies like NO-BS Marketplace can help you gain better traction over your backlink profile, which can help when optimizing your site.

By cleaning up your backlink profile you can improve your mobile version rankings when being indexed; this is ideal to help push your site further in rankings when trying to optimize it for the best outcome.


Mobile first indexing is in and you should implement it right away. With Google’s ever-changing way of indexing different versions of websites, it’s important to know everything you can about it so you can be ready.

This post was last modified on January 16, 2024 8:16 AM

Yogesh Patel: Yogesh Khetani is a famous Tech Blogger who loves to be surrounded by tech gadgets. So obviously, we can see his contribution here in that field. He also contributes to Now I am Updated website.