There’s no doubt that being in the SEO business can bring in a lot of money into your account. Lots of companies need SEO for their digital marketing, and they hire people to do the job for them whether in-house or as an outsource. If you’re over with the corporate lifestyle, maybe you can venture into starting an SEO digital marketing business.
You can do it at home without the hassle of heavy traffic and bosses. Here’s a simple guide for you so you can get started:
Step 1: Read a Lot
Before anything else, you need to educate yourself first with everything that is SEO digital marketing related. How are you going to start the business if you don’t know anything about it?
It’s like you are heading into an all-out war without a weapon. There are plenty of resources online that are readily available like https://www.webmarketing123.com.
Open up your preferred search engine and fire away. Start with the basics like:
What is SEO?
Familiarize yourself with the terminologies used in SEO like keywords, backlinks, SERPs, HTML, etc.
What strategies are involved in SEO?
The use of keywords and links are mostly the most significant factors in SEO, but it also includes web design and responsiveness, images, alt texts, etc.
What tools can I use?
If you’re starting with a limited budget, you can make use of free tools such as:
- Google Analytics
- Google PageSpeed Insights
- Google Search Console
- Yoast SEO Plugin
Step 2: Create Your Website and Optimize It
To start this business, you need to have an online presence, which is why you need a website. You should also apply everything you learned from your research. It’s also best to have something that you can practice on while you’re studying it, so you have a practical application as you go.
Aim to be ranked on the first page of search engines. It will be ironic if an SEO digital marketing business isn’t listed high on SERPs.
To do this, you have to:
- Choose A Specific Keyword: As mentioned, keywords are essential in SEO. You need to set these on your website so that when the bots crawl on your site, they would know whether you are using the right keywords. Do your research of what users mostly type in search engines and choose the most appropriate one for your niche.
- Create High-Quality Content: Bots crawl on your content to determine whether your page is useful for the users or not. If it has poor quality, you won’t get ranked higher, and you might even get penalized for it. Use the right keywords and focus on not more than two on every page.
- Use the Keyword on Your URL: Place the exact keyword on your URL. You don’t have to do this on your domain name, but you can still make it search engine friendly. You should target other pages on your website like the “services” or “about” pages.
Step 3: Offer Free Tools or Consultations
People are typically wary of things they barely know. If your business is new, you need to create something to earn their trust. People in the food business usually give out free samples for the people to taste. It’s an excellent way to introduce a product to wary customers who don’t want to waste their money on something they don’t understand completely.
For a service business, you can create a free SEO auditing tool. Like something that analyzes a webpage to see how good it’s ranking is on SERPs and the factors that affect it. You can also offer a free consultation to let give business owners some insight on what strategies they’re lacking and what they can do to improve them.
Step 4: Build Some Connections
As a startup, you will have to find clients to get the ball rolling. The task is difficult if you don’t know anyone in the business, so you need to create connections. You can partner with other digital marketing businesses that don’t do SEO like web designers, PR, or social media managers.
Pick businesses that already have some clients because they may have ones that need SEO services, but they can’t provide it because it’s not part of their job. If they do partner with you, you can also help them gain clients by giving them contacts of clients you found through your proposals that might need their services as well.
The steps above are just the first few ones you need to take in creating a startup SEO digital marketing business. It’s not everything, but it’s a start. Once you gain more experience and start having more clients, you can continue to add more services, as well as more people to work with you.
As your company thrives, make sure that you grow with it, too. SEO changes constantly and you need to keep up for your business to prosper.