When it comes to creating effective marketing campaigns today, it is truly undeniable that content is king. After all, when people browse the internet, usually quality content after that. Whether it’s blog posts that are insightful, amazing photo collections, or charming videos that also get messages to viewers, web content must educate, solve problems, or entertain. If you can do all three, you have some winning content.
It is very important for content marketers to follow developing marketing techniques. When it comes to being creative and thinking outside the box, it’s important to always be a step further. Bring your audience with a surprise before they have the opportunity to get bored.
As a way to keep the audience involved, more marketing professionals recognize the benefits of interactive marketing content. Based on data from Inc., interactive content up to 23 percent are more effective than traditional static content.
What is interactive content?
Many contents online today will only display or deliver messages to viewers. With the advent of interactive marketing content, users can do more than that – they really can get involved with it – whether it is by taking polls or filling quizzes, for example. This allows audiences to use content to personalize their experiences and ask them to respond and react when educating or entertaining them on the topic faced. More involvement means more views, and that leads to more brand awareness, which is finally translated into more customers.
Interactive Content Marketing Examples
Online Quiz – Does it find out which city is most suitable for users, or what taste of potato chips – this is an example of interactive content that is widely used and together. But businesses currently find practical ways to use these quizzes and polls to grow their sales and customer base. Take the quiz findings of the Warby Parker frame, for example, seven simple questions provide data with the data they need to narrow down which products are most suitable for their customers, and customers receive several partners to get answers based on their answers.
Similar calculators and tools (such as calculating mortgage loans or car loan payments) are other examples of interactive content. Hubspot Website Grader is a freeway, free to evaluate your website and a brilliant way for them to grow their main bases and give further advice on those who have a bad rating.
With online videos become increasingly popular, more marketers find ways to change this video into interactive content by creating certain elements of videos that can be clicked, and take viewers on personalized trips.
Engagography is a way to take a flat and boring infographic that has been used by everyone to see, by turning it into something that is far more fun while also giving users the information and the facts they are looking for.
Just as there is no limit to the type of static content that can be made, the same thing applies to interactive content. Whether marketers have creative concepts in mind, or they need help with campaigns from the start, companies such as interactive ions or zubula can help develop unique and effective interactive Digital marketing course content.
Interactive content allows users to engage with certain content, it is important to make it personalized, but not too complicated. If it’s too difficult to find out, or too time-consuming, users may be frustrated and give up quickly. Don’t forget that while interactive content must be beneficial for users and direct the desire for the company that produces it, the main goal is to provide a pleasant experience for users. Make it interesting visually and make it fun!
Also, remember that developing interactive killer marketing content is half of the battle, but getting it out there is just as important. Finally, great content tends to get around its own, but it is important to use best practices at the beginning so that he receives as much exposure as possible.
It’s also the best practice to look closer to your data and learn more about your audience. For example, if you use a quiz as part of your content marketing campaign, you can analyze responses to improve your interactive content. If you see that users tend to give up on the quiz after a particular question, you can use this information to make wiser decisions in the future when creating new content.
Although there are so many benefits of interactive marketing campaigns, there are also some potential weaknesses to consider. Because interactive marketing tends to be more technical and has a more moving part of static content, there is more potential to make mistakes. Content components can stop working, or may fail to load correctly on certain devices. Thus, marketers must ensure that they often test interactive content and prepare for all possible accidents. By working with experienced companies in creating interactive marketing content, or by receiving the training needed in creating interactive content that functions from the start, marketers tend to hit barriers.