Have you started creating more video content online? Research has shown that video marketing is becoming a valuable tool for small businesses. But, did you know that you should be creating strategies to promote your videos as well? With billions of people using social media and mobile devices, it’s no wonder why video marketing has become so popular. People are spending more time watching videos than ever before. Over 92.8% of internet users worldwide watch digital videos each week according to online video consumption statistics.
So here are five tips for you on how you can leverage video marketing for your business:
Know Your Audience
The first step in creating any type of marketing strategy is knowing who your audience is — or more specifically, who you want your audience to be. Define their characteristics (age, gender, location) as well as what makes them tick (what motivates them). Then tailor your videos accordingly by incorporating elements that will resonate with them most strongly. For example, if you’re targeting young adults living in urban areas, consider shooting your videos in an urban setting or with an edgy look and feel that appeals to this demographic group.
Create Good Content
You can’t just produce a video and expect it to go viral or make an impact on your audience. It needs to be good content that people will be pursued to watch and share. Plan what kind of video you want to create, such as product demonstrations, interviews, or educational videos. Then decide who your target audience is and what kind of things they like seeing (or would watch). This will help determine what kind of video content you should create.
Here are some tips for you:
- Planning: The first step in creating any piece of content is planning. You need to know what you want to say and how you are going to say it before you pick up a camera. This will make sure that you have a coherent message and that you can get your point across without getting lost in the details.
- Script: Once you have planned out your video, write down everything that will be said during each shot or scene. This will help keep things organized as well as make sure that every line has a purpose within the context of the overall story being told.
- Shooting: Once all of the details have been worked out, it’s time to start shooting your video! Be sure to create multiple takes so that if something goes wrong (which happens often), there is an alternative version available for review before finalizing anything.
- Editing: Editing is also the most time-consuming part of the process because it requires you to spend hours watching reels of raw footage and trying to find ways to make them flow together well. It can be tedious, but with a video editor online you can use it to make the editing process easier and more efficient.
Whether you’re editing your first video or have done it dozens of times, these tips will help you create a high-quality product with minimal effort.
Don’t Forget The Call-To-Action or CTA
The goal of all videos is to drive people to take action. You want them to click through to your website and make a purchase, sign up for an email newsletter, or share the video on their social media accounts. You can include this CTA at the end of your video. This way, people who watch your video will know what they’re supposed to do next and won’t have any questions about what they’re getting into or what their next step should be.
Optimize Your Videos for Search Engines
Video SEO is an important piece of the puzzle when it comes to creating effective video marketing strategies.
People are searching for videos just as often as they search for text-based content. So if you want people to find your videos, you need to optimize them so that they appear in search results.
Make sure that your video titles and descriptions contain relevant keywords that will help people find them online, and include those keywords in the actual content of the videos themselves. Also, consider transcribing your video to text with an online transcription to convey a clearer message.
Use Social Media to Promote Your Videos
When it comes to promoting videos on social media, the first thing you should do is create a Facebook business page for your brand. You can then use this page to promote your videos by linking them from your website, using social media sharing buttons on the video itself, or posting links in the description of each post.
Once you’ve created a Facebook business page for your brand, you can also use it as a platform for posting video content directly from within Facebook itself. To do this, simply upload your video directly to Facebook (rather than uploading it directly onto YouTube), and add some relevant text with animated gifs to make it more engaging.
In the end, when you consider the latest developments in video marketing and how they can be applied to small businesses, you can see how video can be a great way to connect with new audiences, increase awareness of your brand, and reach out to customers. So long as you know what works best for your business, are consistent with your messaging (and it all still matches up with your bigger brand’s message), and keep on top of current trends in business video marketing—you’re sure to get results from your next video campaign.
This post was last modified on June 7, 2023 3:45 PM